MARKETING

List of books available in the library. For more information please contact us: library.manila@pcu.edu.ph

ADVERTISING

• Kelly, Larry D., (2015). Advertising media planning : a brand management approach. 4th ed. Routledge.
• Mooij, Marieke K., (2019). Global marketing and advertising : understanding cultural paradoxes. 5th ed. SAGE.
• Mutya, Ruby F., (2017). Fundamentals of advertising. Unlimited Books Library Services & Pub., Inc.

CONSUMER BEHAVIOR

• Mendoza, Ernesto H., (2019). Consumer behavior : dynamics, dimensions, and models. Unlimited Books Library Services & Pub., Inc.

MARKETING

• Serrano, Angelita Ong Camilar-, (2016). Principles of marketing. Unlimited Books Library Services & Pub., Inc.

MARKETING MANAGEMENT

• Acierto, Marife Agustin-, (2019). Distribution management. Unlimited Books Library Services & Pub., Inc.
• Banaag, Francis B., (2018). Strategic marketing management. Unlimited Books Library Services & Pub., Inc.
• Serrano, Angelita Ong Camilar-, (2019). Marketing management. Unlimited Books Library Services & Pub., Inc.

MARKETING RESEARCH

• Serrano, Angelita Ong Camilar-, (2016). Marketing research. Unlimited Books Library Services & Pub., Inc.

MERCHANDISING

• Pineda, Ariel Dizon-, Merchandising : accounting for non-accountants. Mindshapers Co., Inc.

• A Journal of Architecture, Landscape, Architecture, and the Designed Environment: Muhon
• A Journal of Ideas and Culture: Budhi
• Asia Pacific Journal of Education Contemporary Issues and Challenge in Early Childhood Education in the Asia-Pacific Region
• Diliman Review
• Index to Philippine Newspapers Online (UP Main Library)
• Index to Philippine Periodicals (UP Main Library)
• International Journal of Philosophy
• Journal of English Studies and Comparative Literature (UP Diliman)
• Journal of Loyola School of Theology: Landas
• Journal ng Wikang Filipino: Daluyan
• Linguae et Litterae
• Lumina: An Interdisciplinary and Scholarly Journal
• Malate Literary Folio
• Manila Journal of Science (DLSU)
• National Conference on Geographical Studies
• Pambansang Samahan sa Silokohiyang Pilipino
• Philippine Educational Measurement and Evaluation Association
• Philippine E-Journals
• Philippine eLib
• Philippine Innovative Education Journal
• Philippine Institute of Certified Public Accountants (PICPA METRO MANILA REGION)
• Philippine Journal of Third World Studies: Kasarinlan (UP DILIMAN)
• Philippine Management Review
• Philippine Review of Economics
• The Journal of Contemporary Philippine Literature: Likhaan
• The International Journal on the Liberal Arts: Scientia (San Beda University)
• UNITAS (Online Journal of Advanced Research in Literature, Culture, and Society)
• U.P. Diliman Journals Online
• free business books on accounting, economics, finance
• Free eBooks: Accounting
• Project Gutenberg

• Accounting Resources
• Cambridge Journals

• 2-Accounting Equation
• 3-Assets
• 4-Liabilities
• 5-Stockholders Equity
• 6-Expanded Accounting Equation
• 6-Expanded Accounting Equation
• 7-Financial Statements
• Accounting Basics 1- Where did Accounting Come From? – YouTube
• Accounting Videos – Financial Accounting Course Online
• Accounting Videos – Financial Accounting Course Online
• Accounting Videos – The McGraw-Hill Companies
• Watch the Top Accounting Videos | AccountingVideos.com
• Where did Accounting Come From?

• Accounting Resources, Inc.
• AccountingWEB.com | Your Profession. Your Community.
• SmartPros Accounting: Articles, CPE and Career Resources.
• The Best Resources For Showing Students That They Make Their Brain Stronger By Learning | Larry Ferl
• Welcome to Accounting Resources, Inc. – The Source for Accounting